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Social media analytics for noobs
This article is meant for people like me – newbies in the world of social media analytics. I suspect a lot of people working on web analytics would also feel …
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Recommended links: Big data analytics and the US Elections
While Romney boasted of his experience in running successful business, it was the Obama campaign who adapted a lot of the methods and tools that smart and social businesses are now using.
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Recommended link: how big data analysis and social media deliver business value
Bookmark this if you're on the look-out for examples of how big data is serving business goals, or proof of the business value, and even ROI, of social media.
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Social media metrics that matter
Try to measure success in social media independent of the platform. Think of metrics that show if you're optimally using social and can help you arrive at the economic value of social media.
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Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics,...
Read on: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
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Key business areas that drive social media success
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
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